Built to Solve the 5 Biggest Frustrations with Food Suppliers
We analyzed what chefs, catering directors, and finance teams dislike most about legacy foodservice suppliers — and engineered a modern platform to fix it.
No Volatile "Market Price" Surprises
Legacy wholesalers fluctuate daily prices without warning. With Rootwills, your trade account is locked to fixed weekly or monthly contract rates, preserving your kitchen gross profit margins.
Late 11:00 PM Order Cut-off
Most broadliners cut off orders at 5:00 PM when lunch service is barely finished. Our modern automated picking system lets you submit your daily orders via portal right after dinner service closes.
1-Click "Repeat Last Order" Workflow
No more scribbling lists on clipboards or leaving 15-minute midnight voicemails. Pull up yesterday's order on your phone, change a couple of crate counts, and confirm in under 45 seconds.
Zero Split-Delivery Fees or Fuel Surcharges
Transparent pricing with no unexpected line-item delivery surcharges or hidden environmental levies on your monthly invoices.
Experience the Modern Way to Buy Wholesale Food
Join hundreds of professional culinary kitchens across Birmingham and the UK who have streamlined their supply chain with Rootwills.