Privacy & Data Protection Policy
Effective: October 2026. Rootwills Ltd is committed to safeguarding the privacy and confidential trade information of our commercial foodservice clients and hospitality partners across the UK.
✦1. Introduction & Data Controller
Rootwills Ltd acts as the Data Controller in respect of personal and commercial trade data collected through our wholesale communications, client consultations, trade enquiries, and delivery logistics operations across the United Kingdom.
Headquarters: The Hub, Nobel Wy, Birmingham B6 7EU, United Kingdom. Registered in England and Wales.
✦2. Information We Collect
To provide dependable commercial foodservice supply and wholesale communication, we collect and process the following information:
- Commercial Entity Details: Trading business name, registered company address, VAT registration, and primary operating kitchen locations.
- Trade Representatives: Head chefs, culinary procurement managers, and business owners (contact name, direct business telephone, and business email).
- Logistics & Delivery Specifications: Kitchen delivery access instructions, security drop zones, preferred delivery windows, and Proof of Delivery (POD) sign-offs.
- Communications & Enquiries: Inquiries submitted via our trade desk regarding produce sourcing, seasonal availability, and bespoke delivery schedules.
✦3. Legal Basis for Processing
We process commercial client data under the established lawful bases defined by UK GDPR Article 6:
✦4. Data Security & Confidentiality
All trade communications and partnership records are protected under enterprise-grade TLS encryption and stringent access control protocols. We enforce strict data confidentiality and never sell, lease, or monetize client trade data to third-party marketing brokers.
Delivery documentation and commercial records are retained securely in UK data repositories in compliance with statutory commercial accounting rules.
✦5. Your Legal Rights
Under the UK Data Protection Act 2018, commercial contacts have the right to:
- Request a copy of the commercial contact information we hold for your business.
- Request prompt correction of outdated trade records or kitchen personnel contacts.
- Request erasure of records where statutory retention periods have lapsed.
- Lodge an inquiry with the Information Commissioner's Office (ICO) at ico.org.uk.
✦6. Legal & Compliance Contact
To exercise data rights or for compliance questions regarding this policy, please contact our desk:
