Fresh Food. Reliable Supply. Better Business.
Professional food and farm-fresh produce supply for restaurants, hotels, caterers, care homes, and commercial kitchens across Birmingham and the UK. Next-day morning delivery, contract-locked pricing, and smart online ordering.
Orchard Crispness & Dual-Temp Integrity.
Hand-graded UK & European produce delivered direct to executive kitchens before 7:00 AM, with continuous temperature monitoring from depot to kitchen door.
Explore Our Wholesale Ranges.
Crisp Pink Lady, Braeburn, Heirloom Citrus & Berries
Direct grower partnerships delivering sweet, blemish-free fruit graded to the highest UK food-service standards for desserts, bars, and breakfast passes.
How Fresh Produce Reaches Your Pass In Peak Crispness.
Explore our automated cold-chain logistics engineered specifically for Michelin kitchens, luxury hotels, and high-volume catering brigades.
Orchard & Farm Harvest Intake
Every morning before dawn, our quality inspectors inspect fresh Class 1 fruit and produce arrivals at our central Digbeth Hub, grading firmness, color, and sugar brix levels.
Built by Food People for Commercial Kitchens
We solved the five biggest frustrations chefs experience with legacy broadline suppliers.
Late 11:00 PM Ordering Cut-off
Never rush evening order pads again. Tally your inventory after dinner service ends, place orders on your mobile, and receive them before morning prep.
Instant 1-Click Repeat Orders
Kitchen managers don't have 30 minutes to browse 10,000 items every day. Repeat your last order, adjust crate quantities, or let our AI kitchen assistant prepare your service prep.
Zero-Substitution Assurance
No surprise unwanted substitutions. If an item does not meet strict grade-A specifications, our operations desk contacts you directly with verified alternatives.
Which Businesses We Serve
Every hospitality operation has unique delivery windows, pack specs, and invoicing requirements.
Calculate Your Commercial Foodservice Savings
See how much your kitchen could save with Rootwills tiered wholesale pricing, direct farm sourcing, and 0% split-delivery surcharges.
Open a Trade Account in 2 Minutes
Get approved for 30-day trade credit, receive locked contract rates for your core menu lines, and place your first morning order today.